EPISODE 013 – SARAH LONG

Svensson: A Legacy of Innovation and Sustainability in Textiles

In an age where sustainability and functionality are increasingly prioritised in interior design, Svensson, a Swedish textile company established in 1887, stands out as a shining example of innovation and tradition. Renowned for seamlessly blending aesthetic appeal with environmental responsibility, Svensson continues to reshape the textile industry by merging heritage with cutting-edge advancements.

A Textile Wonderland

For Sarah Long, a passionate advocate for textiles, Svensson represents the perfect fusion of artistry and engineering. Her journey began in 2014 after years in the industry, including a pivotal role at Bute Fabrics. Describing her early experiences at Svensson as akin to “Charlie and the Chocolate Factory,” Sarah’s enthusiasm for the mill’s operations and its sustainable ethos is unmistakable. Her background in textile science from Huddersfield University enables her to deeply appreciate the intricate processes that transform yarn into cloth, making her an invaluable figure in Svensson’s UK operations.

The Svensson Philosophy

At its heart, Svensson stands for choice, sustainability, and innovation. As a fourth-generation family-owned company, it operates from its mill in a Swedish textile district, maintaining complete control over every stage of production—from dyeing to finishing. This holistic approach ensures exceptional quality, environmental accountability, and fair labour practices.

Sarah highlights that Svensson’s Scandinavian roots provide a significant advantage in sustainability. The company’s fabrics frequently carry EU Ecolabel certifications and boast reduced environmental impact by moving away from resource-intensive practices, such as excessive curtain lining. Instead, Svensson’s reversible curtain fabrics demonstrate how sustainability and elegance can go hand in hand.

Functional Beauty and Acoustic Expertise

Svensson’s product range extends far beyond simple textiles. With collections tailored to contract interiors, the company caters to high-profile clients such as KPMG, Facebook, and cruise liners. These spaces benefit greatly from Svensson’s acoustic textiles—fabrics engineered to absorb sound and enhance comfort without the need for heavy, cumbersome materials. Scientifically tested, these textiles offer a sophisticated solution to real-world challenges, combining practicality with elegance.

Sarah emphasises the importance of Svensson’s acoustic innovations, such as digital tools that allow designers to visualise how fabrics will affect a space’s acoustics. This collaborative approach not only empowers designers but also reflects Svensson’s commitment to sharing knowledge and driving forward industry standards.

Leading the Way in Sustainable Innovation

Svensson’s innovations go beyond aesthetics and sound absorption. The company’s collaboration with NordShield, a Finnish firm specialising in plant-based antimicrobial technology, marks a significant shift away from traditional, toxic textile finishes. By leveraging natural compounds like pine needles, Svensson offers fabrics that inhibit bacterial growth, paving the way for a more sustainable and healthier future.

The Future of Textiles

As sustainability takes centre stage in global design discussions, Svensson remains at the forefront of change. From offering smaller, more sustainable colour ranges to promoting transparency through lifecycle assessments, the company’s practices align with a market increasingly focused on ethical and environmental responsibility.

For Sarah Long, her role at Svensson is far more than just a job—it is a passion. Her commitment to supporting designers, whether through bespoke solutions or technical expertise, epitomises Svensson’s ethos of collaboration and innovation.

Conclusion

Svensson is not merely a fabric manufacturer; it is a curator of sustainable solutions, a preserver of tradition, and a pioneer of innovation. As the world embraces conscious consumerism, Svensson’s philosophy and practices serve as a blueprint for how businesses can thrive while respecting the planet and its people.

For those seeking guidance, Sarah Long is the ever-approachable face of Svensson in the UK. With her extensive knowledge and infectious enthusiasm, she is ready to support clients on their textile journey.

Discover how Svensson’s sustainable and innovative textiles can transform your project. Contact Sarah Long today for expert advice, bespoke solutions, and samples tailored to your design needs.