EPISODE 015 – ROBBIE HERRICK

Exploring the Intersection of Acoustics, Sustainability, and Design

The world of acoustics and sustainable construction is rapidly evolving, with professionals like Robbie Herrick at the forefront. Drawing on over a decade of experience, Herrick’s work spans technical innovation, sustainable manufacturing, and the growing importance of sound management in various environments.

A Holistic Approach to Acoustics

Herrick describes his current role with an acoustic solutions company in Denmark as transformative, highlighting its emphasis on sustainability and natural design. Unlike manufacturers focused solely on product distribution, this company prioritises human-centric approaches that incorporate elements of nature into built spaces.

He credits the company’s philosophy as being a driving force in his professional alignment. “It was a match made in heaven,” Herrick noted, referencing the shared vision of fostering long-term relationships over quick sales.

The Role of Sustainability

Sustainability is a key focus of Herrick’s current work, with initiatives that include renewable energy use and cradle-to-cradle certification. He highlights the complexity of sustainability claims in the industry, pointing to challenges in recycling practices and the potential for greenwashing.

“We need better ways to communicate sustainability,” Herrick remarked, noting how public and industry perceptions often differ. Transparency is central to his approach, with efforts to provide detailed information about product testing and certifications.

Acoustics and Personal Experience

Herrick’s interest in acoustics stems partly from personal experiences, as he balances professional expertise with family considerations. His insights into sensory environments are informed by his two children, one of whom is autistic and the other partially deaf. He notes the challenges of navigating spaces that are not designed with diverse acoustic needs in mind.

His experiences underscore the importance of inclusive acoustic design, particularly in public and educational settings. He referenced the “Lombard Effect,” where escalating background noise amplifies sound levels, as an example of how poorly designed spaces can affect comfort and usability.

Advancing the Industry

Herrick emphasises the need for higher standards in the acoustics sector, focusing on transparency and accurate claims. He critiques the continued use of outdated materials and designs, advocating for approaches that better align with contemporary needs and sustainability goals. For example, his current company uses natural materials such as wood, water, and binders to create durable, moisture-resistant acoustic solutions.

Product testing is another area of focus. Herrick’s team prioritises rigorous assessments to ensure reliability and performance under a variety of conditions. This approach, he explains, helps set clear expectations for architects, contractors, and consultants specifying their products.

Collaborative Solutions

Herrick believes collaboration is essential to improving the industry. He regularly engages with stakeholders, including acoustic consultants and architects, to provide support and guidance. Tools like acoustic calculators and detailed product guides on his company’s website further aim to empower professionals with accessible resources.

The Bigger Picture

Looking ahead, Herrick envisions greater integration of acoustics into design processes, particularly in sectors like education and healthcare. He underscores the importance of continual improvement and the need for all stakeholders in construction and design to prioritise both human well-being and environmental sustainability.

Robbie Herrick’s journey offers insights into the evolving landscape of acoustics, where technical expertise and sustainable practices intersect to meet the demands of modern construction. While challenges remain, his work highlights the potential for the industry to adapt and thrive by focusing on innovation, transparency, and collaboration…